Website Design and User Experience

Website design encompasses a number of different disciplines and skills in the creation and maintenance of sites on the Internet. The various disciplines of website design include user interface design; web graphic design; web authoring; graphic design; and search engine optimisation. User interface or user experience design deals with creating and utilising graphical user interfaces for a site, which often include a menu bar or a series of images or text boxes. A web graphic designer designs the visual aspects of a site and the logical layout of it. Web authoring processes include creating the layout of the web pages as well as creating the images necessary to support it.

 The Various Disciplines of Website Design

Website Design

User interface or user experience is more about how the information displayed by the user in a site is related to what they are trying to get from it. For example, a website providing information about the latest releases of popular games would likely use Flash to add interactive features such as animated graphics and 3D images. Search engine optimisation (SEO) deals with making sure that a website can easily be found by search engines when users search for particular terms. It involves the use of appropriate keywords and meta-tags, as well as other elements such as meta-image tags and keywords. These techniques ensure that your site appears at the top of search engine results when people perform searches using the relevant keywords.

The content of your website is equally important as the design, in terms of usability. A good website designer will spend a great deal of time planning the layout and appearance of the site in such a way as to create the most useful and interesting content for users. They should also keep the website’s purpose in mind when designing it and provide the right type of links, content, and functionality for it. Thus, before you hire someone to design your website, consider what kind of job they would have done in the past, and what their recent projects might be like.